An Entrepreneur’s Journey with Fredrik Jonsson, Founder of Charge Amps



In the heart of Sweden’s busy innovation scene, among the growing field of eco-friendly technology, resides Fredrik, the visionary founder behind Charge Amps. With a love for pioneering solutions and a drive to reshape the future of transportation, Fredrik’s entrepreneurial journey is a testament to the power of passion, perseverance, and purpose.


Unveiling the Mind of an Entrepreneur

Fredrik’s story is one of audacity and ambition, fuelled by a relentless pursuit of innovation. From his early days tinkering with electronics to his pivotal role in revolutionising the electric vehicle charging industry, Fredrik’s trajectory embodies the essence of entrepreneurship.


What is it about entrepreneurship that intrigues you and what initially inspired you to become an entrepreneur?


“I’ve always loved to use my creativity, whether it’s a technological solution or running a business. My passion is in technical solutions, but to make them accessible to everyone you need a business that works well. Together with my interest for the environment, I have all the necessary motivation to work hard with running a business.

My journey as an entrepreneur started because I wanted to make hard-to-get solutions accessible to everyone, and work on things I was passionate about. Growing up in a family of entrepreneurs, the mental step was not that big.”


Bridging the Gap in Sustainable Transportation

Fredrik Jonsson, driven by a deep-seated belief in the power of outstanding products to enhance lives and benefit the world, founded the company in 2012. Recognizing the urgent need for a transition away from fossil fuel dependency, Fredrik, alongside co-founder Boel Rydenå Swartling, embarked on a mission to revolutionise the electric vehicle charging industry. Frustrated by the lack of intelligent, sustainable, and aesthetically pleasing charging solutions for high-tech cars, Fredrik set out to create a charger that would embody these principles. Thus, Charge Amps was born – a beacon of innovation in an era defined by sustainability.

Successes, Challenges, and Growth

At Charge Amps, the journey has been a mix of challenges and achievements, where the company has encountered various obstacles along the way. From securing early investments to navigating regulatory hurdles, every step of the journey has required the team’s determination and creative problem-solving. Yet, within these challenges lie invaluable lessons that have fuelled the company’s growth and shaped Charge Amps into what it is today.


What was the biggest challenge you faced when starting Charge Amps, from an entrepreneurial point of view, and how did you overcome it?


” When I started Charge Amps it grew faster than I have ever experienced before. Even though I hired staff that helped out, I realized that I wouldn’t be able to do this journey alone. Together with Boel, the company was organized different than a small entrepreneurial business to accommodate growth.”


Lessons Learned

Reflecting on the company’s voyage, Fredrik imparts wisdom gleaned from years of experience. Embracing uncertainty, cultivating resilience, and remaining steadfast in one’s vision emerge as guiding principles in their narrative. For Fredrik, entrepreneurship is not just about building a business—it’s a transformative journey of personal and professional growth, driven by a commitment to innovation and impact.


What lessons have you learned from failure or setbacks, and how have they contributed to your growth as an entrepreneur?


“The biggest lessons I’ve learned from failure or setbacks are to always trust your guts and only hire the right people. The right people have not only contributed greatly to growth, both personally and company-wise, but they’ve also helped in fostering a positive and productive work environment, which is crucial for success.”


Looking Ahead

As Charge Amps continues to redefine the boundaries of sustainable transportation, Fredrik remains steadfast in his commitment to innovation and progress. With a keen eye on emerging technologies and a firm belief in the power of collaboration, he envisions a future where electric vehicles are not just a mode of transportation but a catalyst for societal transformation. He has a commitment to challenge the status quo, defy conventional wisdom, and drive positive change. He reminds us of the transformative potential that lies within each of us – the power to innovate, inspire, and shape a brighter tomorrow.


What advice would you give to aspiring entrepreneurs who are just starting out on their own entrepreneurial path?


” Trust your abilities, do what you love and don’t be afraid to invite other people along your journey. Surround yourself with mentors and peers who can provide guidance and support.”