Swedish green tech company Charge Amps continues its journey towards the stock market with 200% growth and key recruitments secured in Q1


Charge Amps AB ( announced this week that it has strengthened its team ahead of the company’s upcoming IPO, with the appointment of Jenny Jerselius as new Chief Marketing Officer. The company has also appointed Johan Roden as Chief Commercial Officer Europe, and Carl-Johan Ihre as Head of Business Strategy Development.

Earlier this year, Charge Amps raised a total 150 MSEK in investment from Swedbank Robur, which is currently being used to ensure operational excellence, and to strengthen Charge Amps’ market position as a global green-tech company, with the appointment of Jerselius key to the further development of brand.

New figures show that Charge Amps’ year-on-year sales grew by 200% in Q1 2021 compared to 2020. The company has also begun the establishment of its business in the Netherlands, UK and Germany, where, in a separate announcement, Charge Amps revealed that a deal has been struck with German wholesaler, Dressel EGU.

Jenny Jerselius, CMO at Charge Amps comments: “Charge Amps is now moving fast from startup to scaleup, and it is an exciting time for me to be joining the company. My mission as Chief Marketing Officer will be to secure our position as a market leading and global brand in the sustain-tech category. I will also lead Charge Amps’ PR and investor relations efforts together with our Head of PR & Communication, Felicia Nygård, ahead of our upcoming IPO.”

Jerselius brings significant experience with a background in marketing of complex IT services and new technologies, including through her most recent role as Director Marketing & CX at Dustin Group AB. At Dustin, Jerselius was involved in the company’s work to go public on the Nasdaq stock exchange, its international expansion, and the development of Dustin’s own brands and branding strategy.

Anders Bergtoft, CEO of Charge Amps comments: “EVs used to be something for the early adopters, but in recent years the customer segment has grown tremendously, with demand from the general public as well as those managing apartment buildings and companies that wish to offer EV charging for residents and staff. To cater to the full range of customers, complex and insightful marketing is required, and this is where Jenny Jerselius’ competence and experience becomes an invaluable asset to our team at this stage of our growth. “

Charge Amps products are sold across Europe via distributors and retail partners and are often installed by electricians who run their own businesses.

Jenny Jerselius adds: “Charge Amps’ partners are incredibly important to us, and our work includes to educate and support these in the marketing of our high-quality products, as well as the Swedish engineering craft, with a big focus on sustainability. Together, we can be a key driving force in the development of ‘sustaintech’ and the EV charging space.”

Charge Amps’ products are produced in Sweden and developed to be durable in all climates and weather conditions, with its Charge Amps Halo charging station having the highest IP rating on the market. Charge Amps uses recycled aluminium in its products, which are recognised by their distinctively sleek and iconic design, developed by former Koenigsegg Design Director, Joachim Nordvall. The charging stations are made to be user-friendly while maximising energy and cost-efficiency. This is made possible via features including dynamic phase and load balancing as well as smart charging functionalities.

Charge Amps products are sold across Europe via distributors and retail partners such as electrical wholesalers, car dealers, charge point operators, and utility providers.

About Charge Amps

Charge Amps was initially set up by its founder Fredrik Jonsson in 2012, with co-founder Boel Rydenå Swartling joining the company shortly after. Charge Amps is headquartered in Stockholm, with additional teams based in Norway, and Denmark. In 2021, Charge Amps will set up more European offices in a number of countries. The company is headed up by its CEO Anders Bergtoft. Its investors include Swedbank Robur, Skellefteå Kraft, and OK Ekonomisk förening. Total funding to date is 208M SEK.